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Future Employers Will Read Your Social Media of Today Students, be SMART the next time you tweet, check in, and share

By Danielle Laban, NLU’s Director of Student Experience

SocialMediaillustrationYou know social media have grown phenomenally over the past few years, but do you know just how much? And how it will affect your paycheck after you graduate?

Usage of general social media has increased nationally by almost 1,000% within the last decade, especially by those between 18 and 29 years of age, according to the Pew Research Center.  According to a survey conducted by UCLA, 27.2 percent of students spent more than six hours per week on some form of social media in 2014, up from 19.9 percent in 2007.

Also, data presented by Snelling.com, a leader in the employment industry, communicated that 86% of employers are checking social media before they grant an interview. Moreover, today 94% of grad schools inquire about a student’s online posts.

It’s important to start thinking about how your presence on social media can influence your professional trajectory as you work through college as a budding professional. It’s important to think strategically about how you can keep your personality alive, while not scaring away potential internships or job opportunities. Here’s some food for thought as you make your online “footprint” the next time you tweet, check in, and share:

  1. Delete any negative or controversial posts, check-in locations, and pictures.
  2. Employers and university personnel can do an internet search of your profile.
  3. Remember that the internet is not a secure place. For example, when using the Snap Chat technology, individuals can take screenshots of what you send them. So be careful of what you send to your peers via social media.
  4. Make a decision to let someone whose opinion you value highly (parents, favorite aunt, mentor, etc.) provide you feedback on what you want to post on social media.
  5. Set up a Google Alert for your name, so when a photo of you has been tagged or anyone mentions your name, you will know.
  6. Highlight and post about the events, programs or student clubs you participate in at NLU. If you volunteer, attend campus activities, or learn something new in class, be sure to write about it online. Make it your Facebook status or Tweet about it, or better yet start a blog about how awesome your experience is with NLU.
Danielle Laban

About Danielle Laban

Danielle is the Director of Student Experience at National Louis. She’s an experienced student affairs professional who is focused on student success. Danielle earned her Bachelor of Arts at the University of Northern Colorado and her Master of Arts at Roosevelt University.

One comment on “Future Employers Will Read Your Social Media of Today Students, be SMART the next time you tweet, check in, and share

  1. Other employers are already checking out social media accounts on their applicants and others are being asked on their real social media accounts. Their reasons are not the same but their goal is to know their people more.

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