Categories & Search ↓

Undergrad Business Program Gets New Director Bettyjo Bouchey has experience in marketing, PR, management

BettyjoBoucheyAs NLU works to continually  keep its business offerings state-of-the-art, Bettyjo Bouchey, MBA, Ed.D., has joined the university as Program Director of the Undergraduate Business program.

Bouchey, an associate professor of business and management, will also teach business courses.

“I am thrilled that she brings a wealth of expertise and experience and new energy to the team,” said Judah Viola, dean of the College of Professional Studies and Advancement, which includes the School of Business and Management.

Bouchey earned an MBA from Rensselaer Polytechnic Institute and a Ph.D. from Northeastern University in Boston. She has business experience in the areas of marketing, PR, communications, and management across sectors including IT, higher education and professional associations.

She already is familiar with NLU, having taught classes as an adjunct professor since 2014 and developing courses as a subject matter expert for NLU’s concentration in entrepreneurship, which launched in 2015.

In addition to teaching, Bouchey will help NLU support program development and redesign efforts and oversee program operations. She will also manage credentialing, onboarding, coaching, and mentoring adjunct faculty, and work with the university’s Enrollment, Outreach, Advising and Marketing departments, as well as on professional development.

“NLU is currently in the process of redesigning its undergraduate business programs to create stronger linkages with the industry, emphasize career readiness skills, and help students be more successful in the ever-evolving global economy,” said Vlad Dolgopolov, Ph.D., Associate Dean of CPSA.

Bouchey recently joined the Association for the Study of Higher Education and submitted a conference proposal for a presentation on her dissertation. It looks at the role of psychology in the hiring process. It explores the role of implicit social cognition (a social psychological framework that encompasses theories of unconscious learning)  in employee selection, and considers whether the prospective employee graduated from a nonprofit, versus for-profit, college.  Her findings suggest a diploma from a for-profit college might negatively affect the selection of new employees.