This is the first in a series of guest blog posts by NLU alumni, who will be discussing an array of topics based on their current professional roles, hobbies, and passions.

A BABA (Bachelor of Arts in Business Administration) is valuable in many areas of business, including sales, marketing, customer service, accounting, HR, ICT, and admin. 

I have found it particularly helpful in my career as a marketer. 

Having this degree has made me a well-rounded marketer, and it has opened up a lot of new opportunities for me over the years. 

In this article, I want to share with you the different ways a BABA compliments a marketing career.